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Creek Audio Equipment
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The first Creek amplifier, the £99 CAS4040, was launched on the UK market in 1982 and created somewhat mixed response.
The first Creek amplifier, the £99 CAS4040, was launched on the UK market in 1982 and created somewhat mixed response. Praise for its sound quality was tempered with disbelief that a fledgling British Hi-Fi company could be successful taking on the established brands and undercutting their prices. However, what was not realised by the reviewer of the first Creek amplifier was that Michael Creek already had a long experience in the audio industry.
It was in 1970 that Mike started working in his father's audio company, Wyndsor Recording Co. Ltd, initially as a stock controller, then buyer, factory manager and finally as a production engineer. Wyndsor made low cost 'reel to reel' tape recorders, record players, cassette recorders and FM/AM radios. Working for Wyndsor provided Mike with a broad understanding of how to run an electronics company from the shop floor upwards.
In 1976 he left Wyndsor to form his own company - M R Creek Ltd - trading as a design consultant to the audio industry. He concentrated mostly on product development, but also bought and sold parts to audio manufacturing companies.
By 1981 Mike started manufacturing products to his own design. He based his first product on the Wyndsor philosophy of high quality at a low price. Designing the product proved less difficult, however, than choosing a name for the company. In the end the choice of Creek Audio Systems proved to be successful.
As prices and production costs had risen considerably since the turn of the century, it had long been Mike's desire to recapture that part of the budget market that his products had served so well. With this in mind he had set up an office in China in late 2004, to investigate the possibilities of manufacturing in that country. With his own staff in place, extensive research was undertaken and an allegiance was formed with one of the country's specialist high quality manufacturers. With extensive Creek input into the designs and Creek's own Q.C. staff on hand to oversee production, the Evolution amplifier and CD player were released in early 2006. An FM/AM tuner soon followed. With this exciting new range Mike had been able to release the products at prices to match the 43 series which had been discontinued in 2003. Evolution has gone on to capture many awards in many of Creek's international markets.
As a direct consequence of the acceptance and extraordinary success of both the Destiny and Evolution ranges, demand for Creek's Classic products started to wane. Production of this series was therefore discontinued in 2007/08. Creek remained true to the 2 channel market, not being tempted to venture into multi channel. As a consequence it was inevitable that Mike would develop a turntable. He had long held the view that vinyl reproduction is important to Hi-Fi reproduction. As his company had produced a popular range of affordable, stand-alone phono stages able to extract high-quality signals from vinyl discs, it was logical that a turntable would follow. Named in memory of his late father's company Wyndsor Recording, Creek's Wyndsor turntable was released in 2007.